Edition 01 — 2026
The first AI × Design conference in French-speaking Switzerland
NEXT.
AI is reshaping how products are designed and built.Join us to see how.
Thursday, November 19, 2026
2:00 PM – 5:30 PM + networking drinks
QG Center, Bussigny
Registration on Luma · limited seats
Next starts in
Why NEXT
AI is changing how we design and build products. Let’s talk about how it’s actually being used.
AI is already changing how products are researched, designed and built. But the reality is more interesting than the hype. NEXT brings together product and design leaders to share how they’re using AI today, the challenges they’re facing and what they’ve learned along the way.
The numbers you see here are just the beginning. Come help shape what’s NEXT.
72%
of designers in French-speaking Switzerland use AI daily in their practice.
82%
use Claude, the most widely used tool
14%
only reach the most advanced level
Agenda
Thursday, November 19
2:00 PM – 5:30 PM
Registration on Luma · limited seats
- 1:45 PM
Welcome and registration
Join 80+ design, product and tech professionals to understand how AI is shaping the future of design and products. The QG Center opens at noon, with lunch available at the Stamm. Official opening at 2:00 PM.
- 2:10 PM
Panorama IA Design 2026
Opening keynote. Findings from the study conducted this summer with 100 designers in French-speaking Switzerland on how they actually use AI. Remy Meyer, COO @Labster.io and Alexis Ernst, Design & Product Strategy Specialist
- 2:35 PM
Using AI agents to rapidly prototype on the codebase
QoQa case study. How the design team prototypes in code, directly on a local version of its products. Guillaume Coquoz (UX Designer) and Alan Marineau (UX/UI Designer) @QoQa. 25 min + 10 min Q&A. Talk in French.
- 3:10 PM
☕ Coffee break
Because it’s hard to learn on an empty stomach. Coffee, tea and snacks are included in the ticket.
- 3:30 PM
From zero to live DS : Rebuilding Swissquote DS with AI
Swissquote case study, talk in English. A design system rebuilt with AI, from design tokens to components, bridging design and code. François De Caro (Head of Design) and Antoine Domergue (Senior Frontend Developer) @Swissquote. 25 min + 10 min Q&A.
- 4:05 PM
From Brief to Interface: SIG’s AI Design Pipeline
SIG case study. Lessons from a design chain augmented by AI, from the business brief to the shipped interface. Rachel Lacroix (Senior AI Product Manager) and Pierre Salom (Lead UX Designer @Labster.io). 25 min + 10 min Q&A. Talk in French.
- 4:40 PM
It’s Not the AI. It’s the System Around It.
Closing talk, in English. Why the system around AI matters more than the AI itself. Insights from Michael Chase, Design Engineering Leader @Pronaoi.ai, ex Spotify, Apple, Amazon.
- 5:30 PM
🥂 Apéro & Networking
Because the best conversations rarely happen on stage. Stick around for the apéro, meet some new people and enjoy a drink on us.
1 afternoon. 5 talks.
Meet our speakers.
Ideas to put into practice. Meet the people already using AI in their everyday work, and come away with concrete lessons from their experience to move your own practices forward.
Venue
QG Center
Rte de la Chaux 4C 1030 Bussigny
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